Perhaps one of the most important things when deciding to start a business is to create customer personas. Before thinking about product-market fit, it is necessary to have a rough idea of what types of customers you are going to serve.
Buying center
A lot of research has shown that on average there are around 6.8 decision markers who have a say in whether a product is purchased. And this is called "buying center"
Usually, there are seven roles as follow:
- Initiator: Starts the buying process or shows initial interest
- User: Uses your product regularly
- Influencer: Convinces others the product is needed
- Decision maker: Gives final approval for the purchase
- Buyer: Owns the budget
- Approver: Final approver who pushes the initiative on a larger scale (typically someone in the C-suite)
- Gatekeeper: Blocker in getting a product implemented or approved
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